Skip to main navigation
Skip to search
Skip to main content
Home
Scholars
Organizations
Grants
Research
Scholarly Activities
Search by expertise, name or affiliation
The use of integrated marketing communication in building brand images of the heritage destinations
Yuan, J.
(Speaker)
Texas Tech University
Activity
:
Talk or presentation
›
Other
Period
Jan 1 2007
→
Jan 31 2007
Held at
12th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism