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Championing women’s empowerment as a catalyst for purchase intentions: testing the mediating roles of OPRs and brand loyalty in the context of femvertising.
Sternadori, M.
(Speaker)
Texas Tech University
Activity
:
Talk or presentation
›
Other
Period
Aug 1 2018
→
Aug 31 2018
Held at
Annual Conference of AEJMC
Degree of Recognition
International